Sans Normal Bodid 7 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Foro Sans', 'Halifax', and 'Qubo' by Hoftype; 'Morandi' by Monotype; 'PF Diplomat Sans' by Parachute; and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, editorial, neutral, modern, clean, friendly, utilitarian, clarity, versatility, neutrality, readability, modernity, humanist, rounded, open counters, even rhythm, high legibility.
This sans serif shows even, low-contrast strokes with softly rounded curves and straightforward terminals. Proportions feel balanced and contemporary, with a relatively large x-height and generous apertures that keep forms open in letters like c, e, and s. The uppercase set is stable and geometric-leaning without feeling rigid, while the lowercase maintains a clear, readable rhythm with simple, familiar shapes. Numerals are sturdy and clear, with smooth curves and consistent stem weight that matches the text forms.
It suits interface typography, product copy, and general-purpose body text where consistent rhythm and legibility matter. The solid, uncomplicated shapes also work well for wayfinding and signage, and it can serve as a neutral foundation for contemporary branding and editorial layouts.
The overall tone is neutral and modern, prioritizing clarity over personality. Rounded geometry and open counters add a slightly friendly, approachable feel, while the restrained detailing keeps it professional and versatile.
The design appears intended as a dependable, all-around sans serif that stays out of the way while reading smoothly. Its open forms and restrained construction suggest a focus on clarity across sizes and on-screen or print use.
Spacing appears comfortable and even, supporting continuous reading in the sample text. Diacritics shown (such as the apostrophe) are simple and unobtrusive, and punctuation maintains the same clean, solid color as the letters.