Sans Normal Doram 21 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, headlines, signage, packaging, clean, friendly, modern, approachable, calm, versatility, clarity, approachability, neutrality, geometric, rounded, open apertures, monoline, airy.
A monoline sans with rounded geometry and generous internal space, built from smooth circular and elliptical forms. Curves are clean and continuous, with lightly softened joins and straightforward terminals that keep the texture even. Proportions feel open and slightly expansive, with broad bowls (O, C, G) and clear counters that maintain legibility in both uppercase and lowercase. The numerals follow the same simple, rounded construction, aligning visually with the letterforms for a consistent rhythm.
It suits interface typography and product experiences where clarity and a gentle tone are priorities, and it scales well for short headlines, labels, and wayfinding. The open, rounded forms also make it a good match for contemporary branding and packaging that aims to feel clean and approachable.
The overall tone is contemporary and calm, with a friendly, non-technical neutrality. Its rounded construction and open shapes give it an approachable, everyday voice rather than a sharp or formal one.
The design appears intended as a versatile, geometric-leaning sans that prioritizes clarity, smooth curves, and a friendly presence. It balances neutrality with subtle softness to work across both display and text settings without drawing attention to quirks.
Round letters stay close to true circles, and the lowercase shows a modern, simplified construction that keeps the silhouette tidy and uncluttered. Spacing appears comfortable in running text, supporting an even gray value without looking dense.