Sans Superellipse Etkit 7 is a very bold, very narrow, medium contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Naratif Condensed' by Akufadhl, 'Dean Gothic' by Blaze Type, and 'Early Edition JNL' by Jeff Levine (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, urgent, assertive, retro, industrial, space saving, impact, motion, headline focus, branding, condensed, slanted, rounded, compact, high-impact.
A heavily condensed, right-leaning sans with compact proportions and tightly packed counters. Curves resolve into rounded, superellipse-like forms, while terminals are mostly blunt and sturdy, giving the letters a dense, engineered feel. The stroke shaping stays consistent across the set, with simplified, sturdy joins and minimal interior space in letters like B, e, a, and s. Numerals follow the same compressed, blocky construction, reading as bold, upright shapes that still inherit the overall forward slant and compact rhythm.
Best suited to high-impact display settings such as headlines, posters, sports identity systems, and bold packaging where compact width and strong presence are assets. It can also work for short UI or app headers where space is tight, but it will be most effective in brief phrases rather than extended reading.
The overall tone is fast, forceful, and performance-oriented, with a strong sense of motion from the consistent slant. Its compressed, muscular silhouettes suggest speed and intensity, leaning toward a retro athletic and industrial voice rather than a quiet editorial one.
The design appears intended to deliver maximum impact in minimal horizontal space, combining a forward-leaning stance with rounded, superelliptical construction for a contemporary, speed-driven look. It prioritizes punchy silhouette and rhythmic compression to keep words energetic and prominent.
In the text sample the narrow width and tight apertures create a dark typographic color, especially in longer lines. The slant is pronounced and uniform, helping maintain momentum in headlines, while the rounded-rectangle geometry keeps the look cohesive and modernized.