Sans Normal Kerad 3 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Telder HT Pro' by Huerta Tipográfica, 'Brignell Square' by IB TYPE Inc., 'Mute' by Indian Type Foundry, 'Famiar' by Mans Greback, and 'Acto' and 'Foreday Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sports graphics, packaging, modern, dynamic, confident, sporty, techy, impact, momentum, clarity, contemporary branding, oblique, geometric, clean, rounded, compact.
A heavy, oblique sans with smooth, round construction and largely uniform stroke weight. Curves are full and clean, with open counters and a compact, forward-leaning stance that creates a steady rightward rhythm in text. Terminals are mostly blunt and crisp, while joins remain simple and sturdy, keeping letterforms clear at display sizes. Numerals follow the same solid, rounded logic, with an elliptical "0" and a compact "1" that reads cleanly alongside the rest of the set.
This font is well suited to short, high-impact settings such as headlines, posters, and brand marks where a strong, slanted voice is desirable. It also fits sports and tech-leaning graphics, product packaging, and promotional materials that benefit from compact, energetic typography.
The overall tone feels energetic and assertive, with a contemporary, performance-oriented slant. Its combination of weight and rounded geometry reads as confident and approachable rather than formal, lending a distinctly modern, motion-forward character.
The design appears intended to deliver a bold, forward-leaning sans presence with rounded, geometric clarity, emphasizing speed, confidence, and contemporary utility in display typography.
Spacing appears relatively tight and even, reinforcing a dense, impactful color in lines of text. Uppercase forms are straightforward and geometric, while lowercase shapes stay simple and utilitarian, prioritizing immediate recognition over calligraphic nuance.