Sans Normal Pymez 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype; 'Averta PE' and 'Averta Standard PE' by Intelligent Design; and 'Innovate P Rounded', 'Kole', and 'Kole P Rounded' by NicolassFonts (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, approachable, modern, soft, approachability, display impact, brand friendliness, clarity, rounded, geometric, chunky, monoline, bubbly.
A rounded, geometric sans with thick, mostly monoline strokes and generously softened terminals. Counters are open and circular, with a slightly inflated, “bubble” construction that keeps joints smooth and corners fully radiused. Proportions feel compact and steady, with simple, legible shapes and minimal modulation; diagonals and curves retain a consistent weight, and overall spacing reads even at display sizes.
Best suited for headlines, logos, packaging, and short-to-medium display copy where a warm, rounded voice is desirable. It also works well for signage and UI moments that benefit from high clarity and a friendly tone, particularly at larger sizes where the soft geometry can be appreciated.
The tone is upbeat and welcoming, with a toy-like softness that reads casual rather than formal. Its rounded geometry suggests friendliness and ease, making text feel less rigid and more conversational while still maintaining clean, contemporary structure.
The design appears intended to deliver a contemporary sans with a distinctly rounded, approachable personality while staying structurally straightforward and highly readable. It emphasizes smooth curves, simplified geometry, and an even rhythm to create a bold, friendly presence in display and brand contexts.
The numeral set follows the same rounded construction, with sturdy, simplified forms and soft corners that keep figures visually consistent with the letters. The overall texture is dark and confident, favoring clarity and personality over delicacy.