Sans Normal Limam 7 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Corsica' by AVP, 'Myriad' by Adobe, 'FF Mark' by FontFont, and 'Fact' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, promotional graphics, sporty, punchy, energetic, confident, modern, impact, momentum, compactness, headline clarity, branding emphasis, oblique, compact, geometric, blocky, slanted.
A heavy, slanted sans with compact proportions and broad, rounded construction. Strokes are consistently thick with minimal modulation, producing dense silhouettes and strong color in text. Curves are built from smooth, near-geometric arcs, while joins and terminals are blunt and sturdy, giving the letters a simplified, muscular profile. Counters stay fairly open for the weight, and spacing is tight but controlled, creating a fast, forward-leaning rhythm across lines.
Best suited to short, high-impact settings such as headlines, posters, and bold callouts where its dense weight and forward slant can do the work. It also fits sports branding, energetic campaigns, and packaging that needs a compact, attention-grabbing voice. For longer passages, it performs better in brief bursts or display sizes rather than extended reading.
The overall tone is assertive and kinetic, with a sporty, performance-oriented feel. The strong weight and oblique stance communicate urgency and momentum, reading as modern and promotional rather than quiet or bookish.
This design appears intended to deliver maximum impact in minimal horizontal space while preserving clear, rounded sans forms. The slanted posture and simplified geometry prioritize speed, emphasis, and a contemporary, athletic presence.
Uppercase forms are particularly impactful in headlines, while the lowercase maintains the same compact, driven rhythm. Numerals match the letterforms in weight and slant, reinforcing a consistent, billboard-like presence in mixed text.