Serif Normal Lubab 3 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Nimbus Roman No. 9 L' by URW Type Foundry (names referenced only for comparison).
Keywords: editorial, books, magazines, headlines, packaging, classic, formal, authoritative, literary, readability, authority, tradition, editorial tone, print emphasis, bracketed, wedge serif, crisp, stately, robust.
A sturdy serif with pronounced thick–thin modulation and sharply defined bracketed/wedge-like serifs. Capitals are broad and weighty with ample interior counters, while the lowercase keeps a conventional, readable skeleton and a moderate x-height. Curves are full and slightly squared-off by the contrast, and terminals finish cleanly with minimal flourish, producing a dark, even typographic color in text. Numerals share the same traditional, serifed construction and sit confidently on the baseline.
Well suited to editorial typography such as books, articles, and magazine layouts where a classic serif voice is desired. Its dense, confident presence also makes it effective for headlines, pull quotes, and branded print applications like packaging or certificates where a formal tone helps.
The overall tone is traditional and authoritative, with a bookish, editorial feel. Its strong contrast and solid stems convey seriousness and formality, while the familiar proportions keep it approachable for extended reading.
The design appears intended as a conventional, print-oriented serif that balances familiar text readability with a stronger, more declarative presence. It prioritizes crisp contrast and sturdy letterforms to deliver an established, traditional voice across display and text settings.
In running text the face holds a consistent rhythm and clear word shapes, with noticeable emphasis at larger sizes due to the heavy capitals and crisp serifs. The design reads as a conventional text serif but with enough weight and contrast to stand out in headlines and pull quotes.