Sans Normal Tiki 3 is a bold, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, sturdy, modern, assertive, industrial, sporty, impact, clarity, modernity, strength, display, expanded, rounded, blocky, geometric, clean.
An expanded, heavy sans with broad proportions and strongly sculpted curves. Strokes alternate between thick verticals and slimmer horizontals/joins, creating a crisp, high-contrast rhythm without adding decorative terminals. Counters are generous and mostly oval, while curves are smoothly tensioned and cut with clean, abrupt transitions in places (notably in bowls and the S-curve). The lowercase follows a compact, solid construction with single-storey forms (e.g., a and g) and a sturdy, rectangular feel to stems and shoulders; punctuation and numerals inherit the same wide, stable footprint and clear interior spaces.
Best suited to headlines and short blocks of text where width and weight can create impact, such as posters, branding wordmarks, packaging, and bold signage. The open counters and clear geometry also support large-format editorial callouts and interface headings where a strong, modern presence is desired.
The overall tone is confident and direct, with a contemporary, engineered feel. Its wide stance and strong contrast read as energetic and attention-grabbing, leaning toward sporty and industrial applications rather than delicate or literary ones.
The letterforms suggest an intention to deliver maximum visual punch through expanded proportions and pronounced stroke modulation while keeping the structure simple and sans-derived. It appears designed to feel modern and robust, balancing geometric roundness with crisp joins for clear, high-impact display typography.
The design emphasizes horizontal presence: letters sit firmly on the baseline and maintain a consistent, robust color in text. Diagonals (V, W, X, Y) are clean and sharp, while round letters (O, Q, 8, 9) stay open and readable due to ample counters, helping the face remain clear at display sizes.