Sans Normal Tihi 10 is a regular weight, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, display, editorial, branding, posters, fashion, dramatic, refined, modern, luxury display, editorial impact, stylized modernity, premium branding, high-contrast, sharp terminals, hairline joins, monoline stems, sculpted curves.
This typeface pairs broad, rounded bowls with extremely fine hairline connections and sharp, blade-like terminals. Many forms feel expanded horizontally, with generous counters and a calm, open rhythm, while the contrast concentrates into thin linking strokes and delicate entry/exit points. Curves are smooth and geometric-leaning, but the details are crisp: diagonal strokes often taper to needle points, and several letters show distinctive hairline spurs or extended cross-strokes. Numerals echo the same logic, using large, elliptical shapes punctuated by ultrathin strokes.
Best suited for large-scale typography where the hairlines and tapered terminals can remain crisp: magazine headlines, fashion and beauty branding, cultural posters, titles, and striking packaging. It can also work for short pull quotes or subheads when set with ample size and spacing.
The overall tone is polished and theatrical, mixing minimal, modern shapes with couture-like sharpness. It reads as confident and premium, with a gallery or magazine sensibility that feels intentionally stylized rather than purely utilitarian.
The design appears intended to deliver a high-fashion, high-contrast display voice using wide, rounded construction and razor-thin detailing. Its geometry prioritizes dramatic silhouettes and refined finishing over neutral text-centric restraint.
In the sample text, the striking contrast and wide letterforms create strong word silhouettes, especially in all-caps settings. At smaller sizes the hairline joins and fine terminals are likely to be the most visually delicate features, so the face appears best when given enough size and reproduction quality to preserve those details.