Sans Normal Osmet 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad', 'Myriad Arabic', 'Myriad Bengali', 'Myriad Devanagari', and 'Pelago' by Adobe (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, approachability, impact, clarity, modernity, rounded, soft corners, open apertures, large counters, sturdy.
This typeface is a heavy, rounded sans with softened corners and generously filled strokes that create a compact, sturdy color on the page. Curves are built from broad circular and elliptical forms, with large counters in letters like O, D, and P and mostly open apertures that keep shapes readable despite the weight. Terminals tend to end with subtle rounding rather than sharp cuts, giving letters a slightly cushioned feel, while diagonals in forms like A, V, W, and Y stay clean and stable. The lowercase shows simple, utilitarian construction (single-storey a and g) with a straightforward rhythm and even spacing that reads solid in text blocks and headlines.
Best suited to display-forward settings such as headlines, posters, brand marks, packaging, and short blocks of editorial or interface text where a friendly, high-impact voice is needed. It also works well for signage and callouts, where its rounded forms and large counters support quick recognition.
The overall tone is warm and approachable, with a confident, contemporary presence. Its rounded geometry and sturdy proportions lean friendly and slightly playful rather than formal, while still feeling dependable and clear.
The design appears intended to deliver a modern, approachable sans voice with strong visual impact, prioritizing clarity and friendliness through rounded geometry, open internal spaces, and a consistent, sturdy rhythm.
Numerals are wide and highly legible, with clear distinctions between similar shapes and a consistent, rounded logic across curves and joints. The punctuation and basic shapes shown in the sample text hold their weight well at large sizes, maintaining a smooth, even texture without fussy details.