Sans Normal Osmet 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Hebrew', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, friendly, modern, punchy, straightforward, impact, clarity, modernity, approachability, geometric, rounded, solid, clean, compact.
A heavy, geometric sans with broad, rounded curves and uniform stroke weight. Counters are generously open and largely circular/elliptical, while joins and terminals stay clean and direct with minimal nuance. The lowercase shows a compact, workmanlike construction (single-storey a and g), and the overall rhythm is steady and dense, producing strong color in text. Numerals are similarly sturdy and simple, with clear silhouettes designed for impact rather than finesse.
Best suited to display contexts where strong presence is needed—headlines, posters, and prominent UI labels. It can work well for branding and packaging where a bold, modern tone is desired, and for signage that benefits from sturdy, high-impact letterforms.
The font communicates bold certainty and approachability—more direct than refined, with a contemporary, no-nonsense voice. Its rounded geometry softens the weight, keeping it friendly while still feeling assertive and attention-grabbing.
The design appears intended as a bold, geometric all-rounder: simple shapes, consistent weight, and round counters that read quickly and reproduce reliably. It aims to deliver maximum impact with a friendly, contemporary look.
In running text the weight creates a tight, dark typographic texture, making spacing and line length more critical at smaller sizes. The forms emphasize clarity through simple geometry and open apertures, favoring legibility and presence over delicate detail.