Sans Normal Abbab 11 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'BR Segma' by Brink, 'Nicky Sans' by Digitype Studio, 'Innova' by Durotype, 'Steradian' by Emtype Foundry, and 'Rockford Sans' by Fenotype (names referenced only for comparison).
Keywords: ui labels, branding, posters, headlines, editorial, clean, modern, friendly, dynamic, informal, emphasis, clarity, modernity, approachability, momentum, oblique, rounded, open, airy, humanist.
This is an oblique sans with open counters and broadly rounded forms. Strokes are smooth and low-contrast, with gently tapered terminals and a consistent, even color on the page. The italic slant is noticeable but not extreme, and the letterforms keep a straightforward, geometric base softened by subtle humanist shaping in curves and joins. Overall spacing reads comfortable and slightly airy, supporting clear word shapes in continuous text.
Well-suited to interface labels, product branding, and contemporary marketing where a clean but personable italic voice is useful. It also performs nicely for headlines and short editorial passages that benefit from forward motion and a smooth, rounded texture. For longer reading, it works best when used selectively (e.g., emphasis, pull quotes, or subheads) due to its continuous slant.
The tone feels contemporary and approachable, combining a clean, functional structure with an energetic forward lean. Its rounded shapes and soft terminals give it a friendly, informal voice, while the disciplined construction keeps it from feeling playful or decorative. The result is a calm, modern style with a bit of motion and warmth.
The design appears intended to deliver a modern italic sans that stays highly legible while avoiding sharp, technical rigidity. Its softened geometry and open apertures suggest a focus on clarity and approachability, providing an energetic companion for emphasis or prominent typographic moments.
The sample text shows stable rhythm across mixed case, with clear differentiation in rounded letters and uncomplicated numeral silhouettes. Curves dominate the design language, and the oblique angle helps create momentum without sacrificing legibility at display sizes.