Sans Normal Bobow 19 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Aspen' and 'Marat Sans' by Ludwig Type, 'RyuGothic' by StudioJASO, 'Questa Sans' by The Questa Project, and 'Cinta' by Tipo Pèpel (names referenced only for comparison).
Keywords: ui text, editorial, web content, wayfinding, presentations, modern, neutral, friendly, clean, utilitarian, versatility, legibility, neutral branding, functional clarity, geometric, rounded, even rhythm, open apertures, high legibility.
A clean sans with largely geometric construction and smooth, even curves paired with straight stems. Round letters show near-circular bowls, while joins and terminals stay crisp and uncomplicated. Proportions feel balanced with a moderate x-height and clear differentiation between forms; counters are open and punctuation/dots are simple and round. Numerals and capitals sit solidly with consistent stroke weight and a steady, uncluttered texture in text.
Well-suited for user interfaces, product copy, dashboards, and general web typography where clarity at a range of sizes matters. It also works for editorial and corporate materials, presentations, and straightforward signage that benefits from a neutral, highly legible sans.
The tone is contemporary and straightforward, leaning friendly through its rounded shapes without becoming playful. It reads as calm and dependable, with a matter-of-fact clarity that suits informational and interface-oriented typography.
The design appears intended as a versatile, general-purpose sans: simple geometry, open counters, and restrained detailing aim for broad readability and a modern, dependable voice across many applications.
In running text the spacing and letterfit produce an even gray value, supporting long-form readability. The forms avoid quirky details, emphasizing consistency across uppercase, lowercase, and figures.