Sans Normal Arbow 7 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, body text, editorial, branding, signage, modern, neutral, friendly, professional, calm, clarity, versatility, readability, neutrality, utility, clean, smooth, rounded, open apertures.
A clean sans with even, steady strokes and gently rounded curves, giving the letterforms a calm, consistent rhythm. Proportions read balanced and contemporary, with open apertures and clear internal counters that help maintain clarity in running text. Terminals are mostly plain and crisp, and the overall geometry leans softly circular without becoming overtly geometric or stylized.
Well suited to UI text, product and marketing copy, editorial body text, and corporate communications where a contemporary, clear sans is needed. It should also work effectively for signage, presentations, and data-adjacent materials, where clean numerals and steady letter shapes support quick scanning.
This font feels neutral, modern, and quietly confident, with a straightforward tone that stays out of the way of the message. Its smooth, friendly curves keep it approachable rather than severe, making it suitable for everyday communication and broadly “contemporary” branding.
The design appears intended as a general-purpose sans that prioritizes legibility and an unobtrusive voice. Its restrained detailing and consistent construction suggest it was drawn to perform reliably across many contexts rather than to signal a strong historical or decorative reference.
The sample text shows comfortable spacing and an even texture line-to-line, with punctuation and numerals that match the same restrained, functional tone as the letters. Curved letters maintain a smooth roundness while straight-sided forms stay crisp, producing a stable, predictable typographic color in paragraphs.