Sans Normal Ebkaw 17 is a regular weight, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, advertising, packaging, editorial, modern, clean, approachable, dynamic, neutral, emphasis, clarity, modernity, versatility, legibility, rounded, humanist, open counters, soft terminals, geometric.
A slanted sans with smooth, rounded construction and a steady, low-contrast stroke. Curves are clean and broadly circular, while straight strokes keep crisp edges and consistent thickness. The lowercase shows open apertures and generous counters, with simple, unobtrusive terminals and a slightly lively, humanist rhythm. Numerals follow the same rounded logic, with clear, readable shapes and restrained detailing.
It suits interface and product typography where a modern, unobtrusive italic is needed for emphasis, along with branding and marketing applications that benefit from a clean, friendly sans. The open lowercase shapes and steady texture also work well for short-to-medium editorial passages, captions, and display callouts.
The overall tone feels contemporary and straightforward, with an easygoing friendliness created by the round forms and soft joins. The italic slant adds motion and emphasis without becoming flashy, keeping the voice professional and neutral.
The design appears intended as a versatile italic sans that stays legible and neutral while borrowing a rounded, geometric backbone for a contemporary feel. It aims to provide emphasis and motion in layouts without sacrificing clarity or consistency.
Stroke endings are mostly plain and unadorned, and the forms lean on smooth geometry rather than sharp calligraphic contrast. The spacing appears even in text, supporting a calm texture while still reading as energetic due to the consistent forward slant.