Sans Normal Abmor 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype (names referenced only for comparison).
Keywords: ui text, editorial, branding, marketing, captions, modern, clean, friendly, dynamic, neutral, emphasis, readability, versatility, contemporary tone, humanist, open counters, soft curves, slanted, linear.
This is a slanted sans with smooth, continuous curves and largely monolinear strokes. Letterforms are built from rounded bowls and open apertures, with gently tapered joins and a steady rightward italic angle. Proportions feel balanced and readable, with a moderate x-height and clear differentiation between similar shapes. The numerals are straightforward and contemporary, matching the same rounded, low-drama construction as the letters.
It suits interface copy, product pages, and editorial layouts where a modern italic is needed for emphasis without sacrificing clarity. The clean construction also works well for brand messaging, short headlines, and pull quotes that benefit from a subtle sense of motion.
The overall tone is modern and approachable, combining a clean sans structure with the motion and informality of an italic. It feels practical and everyday rather than ornamental, projecting clarity with a subtle, energetic cadence.
The design appears intended as a versatile italic companion for contemporary sans typography, providing emphasis and hierarchy while staying neutral and highly readable. Its rounded construction and open forms suggest an emphasis on clarity across a range of text settings.
Spacing and rhythm appear even in text, with consistent slant alignment across capitals, lowercase, and figures. Rounded terminals and open counters help maintain legibility at smaller sizes while keeping a soft, friendly texture.