Slab Contrasted Vumi 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Aman' by Blaze Type, 'Zenon' by CAST, 'Chiavettieri' by Kostic, 'Bogue' and 'Bogue Slab' by Melvastype, and 'Naiche' by Studio Sun (names referenced only for comparison).
Keywords: posters, headlines, signage, packaging, logotypes, western, circus, vintage, assertive, playful, attention, heritage, character, blocky, bracketed, ink-trap, chunky, heavy.
A heavy, display-oriented slab serif with broad proportions and strongly bracketed slabs. Strokes show noticeable contrast for a slab design, with thick verticals paired with slightly thinner joins and internal curves, giving counters a sculpted feel. Terminals and intersections are shaped with small notches and ink-trap-like cut-ins that sharpen the silhouette and help openings stay clear at large sizes. The lowercase is compact and sturdy, with rounded bowls and short, weighty joins; numerals and capitals carry the same chunky, poster-like rhythm.
Best suited to large-scale typography where its bold slabs and carved details can read crisply—posters, event promos, storefront-style signage, and packaging fronts. It can also work for short logotypes and editorial display lines where a vintage, showbill flavor is desired.
The overall tone is bold and extroverted, mixing old-style poster energy with a touch of western/circus signage. Its cut-in details and big slabs create a sense of handbilled tradition—confident, slightly theatrical, and intentionally attention-grabbing.
The design appears intended to deliver maximum presence with a classic slab-serif backbone, enhanced by subtle cut-ins that add character and maintain clarity in dense, dark shapes. It prioritizes a memorable silhouette and strong headline texture over quiet, long-form text neutrality.
Letterforms maintain a consistent, squared-off construction across caps, lowercase, and figures, producing an even, impactful texture in headlines. The pointed/indented shaping at some terminals adds sparkle and definition, but also makes the design feel distinctly decorative rather than neutral.