Sans Normal Puloz 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ausgen' by Andfonts, 'Metcon' by Comicraft, 'Proper Tavern' by Larin Type Co, 'Generic' by More Etc, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, branding, playful, friendly, chunky, retro, bubbly, impact, approachability, display focus, retro tone, simplicity, rounded, soft corners, geometric, compact, stout.
A heavy, rounded sans with thick, even strokes and softened corners throughout. Counters tend to be small and circular, creating a compact, chunky texture, while joins and terminals are clean and blunt rather than tapered. Curves are smooth and geometric, and diagonals (as in V, W, X, Y) read as sturdy wedges with minimal modulation. Numerals match the same rounded, dense construction, with simplified interior shapes that keep the overall color dark and consistent.
Best suited to display settings where impact and personality are needed—headlines, posters, packaging, and brand marks. It also works well for short UI labels or stickers/badges when set with generous spacing, but it is less comfortable for long-form reading due to its dense counters and heavy texture.
The overall tone is warm and approachable, with a cartoonish, buoyant energy. Its dense forms and rounded geometry give it a retro display feel that reads as fun, bold, and confident rather than technical or formal.
The design appears intended to deliver maximum presence with a friendly, rounded voice, combining geometric construction with softened corners to stay approachable while remaining highly legible at larger sizes. It prioritizes bold silhouette and consistent rhythm over delicate detail.
The typeface produces a strong, dark typographic color at text sizes, and the tight apertures and small counters can make long passages feel heavy. Its distinctive, rounded blockiness is highly consistent across uppercase, lowercase, and figures, giving it a cohesive headline voice.