Sans Normal Pugam 8 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Kinetika' by Monotype; 'Cogenta', 'Cogenta', and 'Cogenta Text' by SRS Type; and 'Loew Next' and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: posters, branding, packaging, headlines, kids, playful, friendly, chunky, retro, bubbly, approachability, impact, display, fun, friendliness, rounded, soft, heavy, compact, cartoonish.
A heavy, rounded sans with thick, even strokes and generously softened corners throughout. Curves are built from broad circular forms, producing full bowls and wide, open counters (notably in O, Q, 8, and 0). Terminals are mostly blunt and rounded, with minimal stroke modulation and a stable, upright construction. Uppercase shapes feel blocky and compact, while lowercase forms are simple and sturdy; the overall rhythm is dense and highly legible at larger sizes, with letterforms that read as deliberately chunky rather than crisp or technical.
Best suited for display use where impact and warmth are needed: headlines, posters, logos, packaging, and social graphics. It also works well for short blocks of copy at larger sizes when a friendly, informal voice is desired; for small UI text, the dense weight may feel heavy.
The typeface conveys a cheerful, approachable tone with a distinctly playful, slightly retro personality. Its plump geometry and soft corners create a welcoming voice that feels informal and energetic, leaning toward cartoon, kids, and snack-brand friendliness rather than corporate neutrality.
The font appears designed to deliver high-impact readability with a soft, approachable character. Its rounded geometry and thick, uniform strokes suggest an intention to create a fun display sans that stays clear and consistent across letters and numerals.
The design emphasizes bold silhouettes and strong internal shapes, with counters kept clear despite the heavy weight. The “a” and “g” appear single-storey, and the numerals are similarly rounded and compact, reinforcing a consistent, bubbly texture across mixed-case text and figures.