Sans Normal Asgur 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui text, editorial, branding, signage, presentations, modern, friendly, clean, neutral, approachable, versatility, clarity, modernity, approachability, rounded, geometric, open forms, low contrast, even rhythm.
A clean geometric sans with rounded bowls, smooth circular curves, and uniform stroke weight. Letterforms favor simple construction and open apertures, with a steady baseline and consistent, calm spacing. Uppercase shapes are broad and clear, while the lowercase keeps compact, straightforward forms with single-storey “a” and “g,” a round i/j dot, and short, functional terminals. Numerals follow the same geometric logic with wide, even counters and minimal modulation.
Works well for UI and product text, corporate communications, and editorial layouts where a neutral sans is needed with a slightly warmer, rounded feel. Its clear, simple shapes also suit signage and presentation graphics, and it can anchor brand systems that aim for a modern, approachable look.
The overall tone is modern and friendly without feeling playful. Its rounded geometry and low-contrast strokes read as approachable and contemporary, giving text a calm, straightforward voice suited to general-purpose communication.
Likely designed as a versatile everyday sans that prioritizes clarity and consistency, using geometric round forms and even stroke color to remain readable while feeling contemporary and welcoming.
Curves are emphasized over sharp detailing, producing smooth joins and a soft edge to the silhouette. The design leans toward geometric proportions in round letters (C, O, Q, e), creating a cohesive rhythm in both headline and paragraph settings.