Sans Normal Apbuh 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Jindo' by Nine Font, 'Galano Grotesque' by René Bieder, 'Pepi/Rudi' by Suitcase Type Foundry, and 'TT Commons™️ Pro' and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, body copy, branding, signage, editorial, neutral, modern, clean, friendly, utilitarian, legibility, neutrality, versatility, clarity, modernity, monolinear, rounded, open apertures, even rhythm, high legibility.
This typeface presents a straightforward sans construction with smooth, circular bowls and consistently even stroke weight. Curves are round and controlled, while terminals read clean and largely unembellished, keeping the forms crisp at text sizes. Counters are generous and apertures are notably open in letters like C, S, e, and a, supporting clarity and steady rhythm. Proportions lean broad with comfortable spacing, producing a calm, stable texture in paragraphs as well as in uppercase settings.
It works well for UI and product text, documentation, and general-purpose body copy where a consistent, readable texture is important. The broad, open forms also suit signage and wayfinding at medium sizes, and the clean geometry can support modern branding and editorial layouts without feeling overly stylized.
The overall tone is neutral and contemporary, prioritizing clarity over personality-driven quirks. Its rounded geometry adds a mild friendliness, but the finish remains practical and restrained. The result feels dependable and current, suited to everyday communication where legibility is the main signal.
The design intention reads as a general-purpose, contemporary sans meant to be reliable across a wide range of everyday settings. By keeping contrast low, curves smooth, and counters open, it aims for legibility and a steady typographic color rather than expressive display effects.
Uppercase forms appear simple and geometric, with a balanced, non-calligraphic feel; the lowercase follows with uncomplicated shapes and clear joins. Numerals share the same smooth, even-weight logic, reading plainly alongside text without drawing attention. In the sample paragraph, the line color stays consistent and calm, indicating stable spacing and predictable letterfit.