Sans Contrasted Tidu 7 is a regular weight, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, branding, magazine, posters, packaging, editorial, refined, modern, high-fashion, dramatic, display impact, editorial tone, premium branding, modern elegance, crisp, airy, monolinear hairlines, sharp terminals, sculpted curves.
A high-contrast sans with strong thick–thin modulation and clean, unbracketed terminals. Vertical strokes read as sturdy slabs of color while horizontals and joins often taper into fine hairlines, creating an airy rhythm and pronounced light traps at tight corners. Counters are generally open and round, and the overall fit feels generous, giving the shapes room to breathe in both uppercase and lowercase. Numerals follow the same calligraphic contrast logic, with delicate curves and heavier stems that emphasize a polished, display-oriented texture.
Best suited for headlines, mastheads, brand marks, and other large-size applications where its contrast and sculpted curves can be appreciated. It works well in fashion, lifestyle, and cultural contexts, and can add a premium tone to packaging and promotional graphics. For longer passages, it will be most comfortable at comfortable display-to-text sizes where the hairlines remain clearly visible.
The font projects a refined, editorial tone with a touch of drama—confident and stylish rather than utilitarian. Its sharp contrast and smooth curves suggest contemporary luxury and a curated, design-forward sensibility.
The design appears intended to deliver a contemporary sans voice with editorial elegance by combining wide, open proportions with pronounced stroke modulation. It prioritizes visual impact and sophistication, offering a distinctive texture that stands out in titles and brand-led typography.
Stroke contrast is most noticeable in curved letters and diagonals, where thin connections and heavier verticals create a distinctive sparkle on the page. The sample text shows an even color at larger sizes, but the finest hairlines and joins are visually prominent and become a key part of the personality.