Sans Normal Apkiz 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Cordillera' and 'Moderna Sans' by Latinotype, 'Internacional' and 'Neogrotesk' by Los Andes, and 'Neue Galano' by René Bieder (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, friendly, neutral, techy, clarity, neutrality, modernity, legibility, utility, geometric, rounded, open apertures, even rhythm, crisp.
A clean sans with predominantly geometric construction and smooth, circular curves. Strokes are monolinear with minimal contrast, terminals are largely straight-cut, and joins stay crisp without decorative detailing. Proportions feel generously spaced with broad letterforms and open counters, giving the text a clear, airy rhythm. Numerals follow the same simple, rounded logic, with a notably circular 0 and balanced, straightforward shapes across the set.
This font suits interface labels and product UI where clean shapes and open counters support quick recognition. It also works well for contemporary branding, wayfinding, and straightforward editorial or presentation typography where a neutral, geometric sans can carry large blocks of text without drawing attention to itself.
The overall tone is modern and neutral, with a friendly clarity that reads as contemporary and functional rather than expressive. Its rounded forms and open shapes lend approachability, while the disciplined geometry keeps it feeling precise and professional.
The design appears intended as a general-purpose geometric sans that prioritizes clarity, even texture, and a contemporary feel. Its broad proportions and simplified forms suggest a focus on legibility at a range of sizes while maintaining a modern, polished look.
Round letters (like O, C, and Q) appear close to true circles, reinforcing a geometric voice. Diacritics aren’t shown, but the sample demonstrates consistent spacing and a stable baseline in paragraph settings, suggesting a design optimized for clear, steady reading.