Sans Normal Amraj 2 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Arkit' by CAST, 'Equip' and 'Qubo' by Hoftype, 'Marcher' by Horizon Type, 'Daikon' by Pepper Type, and 'Core Sans N SC' and 'Core Sans NR' by S-Core (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, clarity, impact, modernity, approachability, simplicity, geometric, rounded, open, sturdy, high-contrast counters.
This typeface presents as a solid, geometric sans with smooth, circular bowls and largely uniform stroke weight. Curves are clean and generous, and many forms lean on near-circular construction, giving letters a round, even color on the page. Terminals are mostly straight or softly cut, with minimal detailing; joins feel sturdy and simplified. Counters are open and clearly shaped, and the overall spacing and proportions create a compact, punchy rhythm that stays legible at display sizes.
It works especially well for headlines, branding marks, and short messaging where a bold, rounded geometric voice is desirable. The clear counters and steady stroke weight also suit signage and packaging where quick recognition and strong contrast against backgrounds are important.
The overall tone is contemporary and approachable, balancing a friendly roundness with a confident, no-nonsense weight. It reads as clean and straightforward rather than technical, making it feel welcoming while still assertive in headlines.
The design appears intended to deliver a contemporary geometric sans voice with friendly round forms and simple, robust construction, prioritizing clarity and impact in prominent text. Its restrained detailing suggests a focus on versatile, modern communication rather than expressive ornament.
The sample text shows strong word-shape clarity and consistent texture across mixed-case settings. The numerals follow the same geometric logic, with rounded forms and clear silhouettes that hold up well in large-scale use.