Sans Normal Lagav 14 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Almarena Neue' by Almarena, 'Newhouse DT' by DTP Types, 'Helvetica Now' by Monotype, and 'Peter' by Vibrant Types (names referenced only for comparison).
Keywords: headlines, posters, sports branding, signage, packaging, energetic, sporty, confident, modern, friendly, impact, motion, modernity, approachability, clarity, oblique, rounded, soft-cornered, blocky, high-impact.
A heavy, oblique sans with broad proportions and compact, rounded counters. Strokes are uniform and dense, with softened joins and terminals that keep the silhouettes smooth rather than sharp. Curves are full and circular (notably in C, G, O, S, and the numerals), while diagonals in A, K, V, W, X, Y, and Z create a strong forward-leaning rhythm. Spacing appears generous and steady in display settings, helping the large black shapes stay legible and controlled.
This face is best suited to short, high-impact text such as headlines, posters, sports and fitness branding, and bold UI callouts. It can also work for signage or packaging where quick recognition and strong presence matter, especially when set with ample leading to avoid a dark, continuous texture.
The overall tone is bold and kinetic, with a forward-leaning posture that suggests motion and urgency. Rounded forms add approachability, keeping the voice friendly rather than aggressive. The result feels contemporary and attention-driven, suited to messaging that wants to sound decisive and upbeat.
The design appears intended as a punchy display sans that combines a strong, forward-leaning stance with rounded, geometric construction. It prioritizes immediate visibility and a cohesive slanted rhythm, aiming for clarity and energy in branding and promotional typography.
Uppercase forms read as sturdy and geometric, while lowercase retains simple, single-storey structures that reinforce a straightforward, utilitarian feel. Numerals are similarly robust, with clear, open shapes designed to hold up at large sizes. The italic angle is consistent across letters and figures, producing a cohesive slanted texture in multi-line text.