Sans Normal Lomoz 13 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Glembo' by Differentialtype, 'Mantey' by Salamahtype, 'Point Panther' by Sarid Ezra, and 'Mersh' by Sign Studio (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, dynamic, confident, punchy, modern, attention grab, speed cue, bold branding, display focus, oblique, geometric, rounded, compact, heavy.
A heavy, oblique sans with rounded geometry and broadly uniform stroke weight. Letterforms lean forward with compact apertures and smooth, continuous curves, producing dense counters and a sturdy silhouette. Terminals are clean and largely unmodulated, and the overall rhythm is tight, with a slightly squashed, aerodynamic feel that keeps uppercase and lowercase visually consistent in color and texture.
Best suited to short, prominent text such as headlines, posters, sports and event branding, packaging callouts, and bold signage. The weight and oblique stance help it hold attention in large sizes, while the compact counters suggest avoiding long passages of small body text.
The forward slant and dense, high-impact shapes create an energetic, assertive tone. It reads as sporty and action-oriented, with a modern utilitarian character that feels built for emphasis rather than subtlety.
The design appears intended to deliver maximum impact with a streamlined, forward-leaning stance. Its rounded construction and consistent stroke treatment aim for a clean, contemporary look that communicates speed and strength without decorative details.
Round letters like O and C appear strongly elliptical due to the slant, reinforcing motion and speed. Numerals follow the same robust, rounded construction, staying bold and legible at display sizes while remaining visually cohesive with the letterforms.