Sans Normal Murey 2 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Croma Sans' by Hoftype, 'Telder HT Pro' by Huerta Tipográfica, 'MC Maxes' by Maulana Creative, 'Mundo Sans' by Monotype, 'LFT Etica' by TypeTogether, 'Eastman Grotesque' by Zetafonts, and 'Museo Sans Display' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, signage, playful, friendly, chunky, punchy, retro, impact, approachability, display emphasis, brand presence, rounded, soft corners, compact joins, ball terminals, heavy rhythm.
A very heavy, rounded sans with broad proportions and generously filled counters. Curves are smooth and bulbous, while joins and terminals often show subtle wedge-like shaping that adds a slightly chiseled, hand-cut feel without becoming decorative. The lowercase is compact with a tall x-height and short extenders; dots on i/j are large and round, and shapes like a, g, and e lean toward single-story, closed, sturdy constructions. Numerals are bold and simplified, with wide bowls and strong, stable silhouettes.
Best suited to large-scale applications where its mass and rounded shapes can work as a graphic element—headlines, posters, packaging, storefront or event signage, and bold brand marks. It can work for short callouts or subheads in editorial layouts when set with extra spacing to keep counters open.
The overall tone is upbeat and approachable, with a toy-like heft and soft geometry that reads as friendly rather than aggressive. Its exaggerated weight and rounded forms give it a retro, poster-forward energy that feels attention-grabbing and informal.
The design appears intended to deliver maximum impact with a friendly, rounded voice, balancing geometric simplicity with small terminal quirks that add character. It prioritizes bold presence and legibility at display sizes over fine detail for extended reading.
At text sizes the dense weight and tight apertures can reduce internal whitespace, so it benefits from generous tracking and leading. The mix of smooth curves and slightly angled terminals gives the face a distinctive, punchy texture across lines of copy.