Sans Normal Udbev 13 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Mavel' by Arodora Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, corporate, impact, approachability, clarity, rounded, geometric, soft corners, open apertures, high readability.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are consistently thick with subtly softened joins, and the overall construction leans on round counters and straightforward straight segments. Terminals are clean and mostly horizontal or vertical, with generous openings in letters like C, G, S, and a single-storey a that keeps the texture simple and compact. Numerals follow the same sturdy, rounded logic, creating an even, stable rhythm across mixed text.
This font is best suited to short-to-medium display text where strong presence and quick recognition are important—headlines, brand marks, packaging callouts, and environmental or retail signage. It can also work for UI labels and navigation when a bold, friendly voice is desired.
The tone is contemporary and approachable, combining a sturdy weight with rounded forms that feel welcoming rather than severe. It reads as confident and high-impact, suited to brands that want clarity and friendliness without looking playful or informal.
The design appears intended to deliver a clear, contemporary sans with high visual weight and rounded geometry, balancing impact with approachability. Its broad proportions and simplified forms suggest an emphasis on strong branding and legible display typography.
The wide set and large interior spaces help maintain legibility at display sizes, while the consistent stroke behavior gives headlines a uniform, blocky color. The ampersand and curved letters show a smooth, controlled geometry that reinforces a polished, systematic feel.