Sans Superellipse Ilsi 7 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Glembo' by Differentialtype, 'Gotham' by Hoefler & Co., 'HD Colton' by HyperDeluxe, 'Passenger Sans' by Indian Type Foundry, 'Hexos' by RantauType, 'Point Panther' by Sarid Ezra, 'Fixture' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, sports branding, apparel, packaging, headlines, sporty, forceful, dynamic, industrial, headline, impact, speed, strength, modernity, compactness, oblique, compact, rounded, blocky, tight apertures.
A heavy oblique sans with compact, rounded-rectangle construction and consistently low stroke modulation. Curves and counters tend toward superelliptical shapes, giving bowls (like in O, o, e) a smooth, squared-off roundness rather than purely circular forms. Terminals are blunt and cut cleanly, and several joins show subtle ink-trap-like notches that sharpen interior corners at small openings. The overall rhythm is dense and forward-leaning, with sturdy verticals, broad horizontals, and numerals that match the letterforms in weight and width.
Best suited to short, high-impact settings such as posters, sports and esports identities, apparel graphics, bold UI callouts, and packaging titles. It performs well when set large or in tight layouts where a forward, urgent voice is desired; for long passages, its density and tight apertures may reduce comfort.
The tone is energetic and assertive, with a fast, competitive slant that reads immediately as action-oriented. Its dense shapes and tight apertures project toughness and urgency, making it feel more athletic and industrial than conversational or delicate.
The design appears intended to deliver maximum punch in an oblique, contemporary sans voice, combining rounded-rectangle geometry with blunt terminals for a modern, engineered feel. The tight counters and occasional corner notches suggest an emphasis on maintaining clarity and bite while keeping the forms compact and fast-looking.
Uppercase forms are sturdy and simplified, favoring large counters and minimal detailing, while lowercase keeps a similarly muscular build with compact internal space. The italic angle is pronounced, and the heavy weight causes some counters (notably in e, a, s) to feel intentionally tight, emphasizing impact over airy readability.