Sans Normal Lomod 23 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Halcom' by The Northern Block and 'Biotic' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, modern, playful, punchy, display impact, bold branding, sport emphasis, high visibility, oblique, rounded, bulky, geometric, soft corners.
A heavy, oblique sans with broad proportions and rounded, smooth contours. Strokes are uniform and dense, with large counters and simplified joins that keep forms clean at display sizes. Curves tend toward circular and elliptical construction, while terminals and intersections are slightly softened, producing a friendly, massy silhouette. The overall rhythm is compact and forward-leaning, with consistent weight distribution and sturdy, headline-oriented spacing.
Best suited to headlines, poster typography, and prominent brand statements where strong presence and immediacy matter. It can work well for sports and lifestyle branding, packaging, social graphics, and signage that benefits from a forward-leaning, energetic voice. For longer reading, it’s likely strongest in short passages or large sizes where its weight and width have room to breathe.
The tone is energetic and assertive, with a sporty, contemporary flavor. Its wide stance and slanted posture create momentum, while the rounded construction keeps the voice approachable rather than harsh. The result feels bold, upbeat, and attention-grabbing.
The design appears intended to deliver maximum impact with a clean, contemporary sans structure, combining a slanted stance for speed with rounded geometry for approachability. It emphasizes bold recognition and a cohesive, modern texture in display settings.
Uppercase forms read particularly blocky and stable, while lowercase shapes stay open and straightforward, supporting quick recognition in short bursts. Numerals are similarly robust and simple, matching the alphabet’s solid, geometric character.