Sans Normal Lulah 5 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Telder HT Pro' by Huerta Tipográfica, 'Famiar' by Mans Greback, 'Acto' by Monotype, 'Quodlibet Sans' by Signature Type Foundry, and 'Multi' by Type-Ø-Tones (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, assertive, playful, modern, impact, emphasis, modernity, visibility, momentum, slanted, heavyweight, compact counters, rounded, chunky.
A heavy, slanted sans with broad proportions and large, rounded bowls. Strokes are thick and consistent, with softened corners and gently curved joins that keep the texture smooth despite the weight. Counters are relatively tight, terminals are clean and blunt, and the overall silhouette leans forward with a steady, uniform rhythm across capitals, lowercase, and numerals.
Best suited to large-scale typography where its mass and slant can deliver emphasis—headlines, posters, bold brand marks, and energetic campaign graphics. It can also work on packaging and apparel-style applications where strong, rounded forms need to hold up against busy backgrounds.
The face reads as confident and high-impact, with a forward-leaning momentum that feels athletic and promotional. Its rounded, chunky construction adds approachability, balancing the aggression of the weight with a slightly playful tone.
Likely designed to provide a bold, contemporary italic voice that stays simple and geometric while maximizing impact. The wide stance, thick strokes, and rounded construction suggest an emphasis on visibility, punch, and a friendly modern character in display settings.
The italics are built into the letterforms rather than behaving like a separate cursive style, keeping shapes geometric and stable. In longer text it produces a dense, dark typographic color, making spacing and line breaks important for comfort at smaller sizes.