Sans Normal Efrok 13 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Plau Redonda' by Plau (names referenced only for comparison).
Keywords: ui text, branding, editorial, infographics, signage, modern, clean, calm, technical, neutral, contemporary utility, clean readability, editorial emphasis, systematic design, neutral branding, monoline, geometric, open apertures, rounded terminals, slanted.
A slanted, monoline sans with a clean geometric backbone and gently rounded curves. Uppercase forms are wide and open, with circular bowls (C, O, Q) and simple, straight-sided construction in letters like E, F, H, and L. Stroke endings are mostly clean and rounded, keeping edges soft despite the crisp geometry. Lowercase is compact and readable, with a single-storey a and g, a short-armed r, and a smooth, loopless feel throughout; counters remain open and uncluttered. Numerals follow the same understated, streamlined construction, with simple curves and consistent stroke behavior that maintains even texture in text.
This face suits interface and product typography where a clean, slanted sans can add motion without sacrificing clarity. It also works well for editorial subheads, captions, infographics, and contemporary branding systems that want a neutral, geometric tone with a refined italic texture.
The overall tone is modern and restrained, with a quiet efficiency that reads as contemporary and pragmatic rather than expressive. Its slant adds forward motion and a subtle editorial polish while staying composed and matter-of-fact.
The design appears intended as a versatile italic companion for modern sans typography, prioritizing consistent rhythm, open counters, and simplified lowercase structures for clear reading across sizes.
Spacing appears generous enough to keep the italic rhythm from feeling crowded, and the consistent roundness across bowls and terminals helps maintain an even typographic color. Distinctive single-storey lowercase forms reinforce a contemporary, simplified voice.