Sans Normal Atmad 12 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, children’s, posters, social media, friendly, casual, playful, approachable, hand-drawn, approachability, simplicity, warmth, informality, legibility, rounded, soft, monoline, open counters, humanist.
A rounded, monoline sans with softly blunted terminals and gentle curvature throughout. Strokes feel slightly organic rather than mechanically perfect, with subtly uneven joins and rounded corners that read as hand-drawn. The lowercase shows open, simple constructions (single-storey forms for a and g), while caps keep broad, airy bowls and clear internal space. Overall spacing is comfortable and the rhythm is loose and readable, with smooth curves and minimal sharp angles.
Works well for friendly branding, packaging, and short-to-medium display text where a warm, informal feel is desired. It also suits posters, social media graphics, and educational or children-oriented materials thanks to its simple shapes and open counters. For longer reading, it remains clear at moderate sizes, especially with generous line spacing.
The font conveys an easygoing, personable tone—more friendly and informal than corporate. Its softened geometry and slightly sketch-like stroke behavior give it a warm, approachable voice that feels suitable for lighthearted or everyday messaging.
Likely intended as a personable, rounded sans that balances straightforward legibility with a casual, hand-made character. The design prioritizes soft forms, open interiors, and uncomplicated letter structures to keep the overall impression accessible and upbeat.
Figures are simple and highly legible with rounded curves and straightforward silhouettes. The uppercase and lowercase pair cleanly, and the design maintains consistent stroke weight across curves and straights, avoiding strong optical contrast. Round letters (O, Q, C, G) emphasize the typeface’s soft, circular construction.