Slab Square Rema 1 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Miura Slab' by DSType, 'ITC American Typewriter' and 'ITC Lubalin Graph' by ITC, 'Game Rules JNL' by Jeff Levine, 'Hockeynight Serif' by XTOPH, and 'Winner' by sportsfonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, rugged, collegiate, industrial, assertive, impact, stability, visibility, heritage, blocky, compact, sturdy, bracketless, rectilinear.
This typeface is built from heavy, block-like strokes with prominent slab serifs and mostly square-ended terminals. The letterforms favor straight sides and crisp corners, with only minimal rounding where curves meet stems, producing a sturdy, poster-like texture. Counters are relatively tight and the interior spaces stay compact at larger sizes, while the numerals and capitals maintain a consistent, weighty silhouette. Overall spacing and rhythm read dense and emphatic, with simple geometry and little modulation in stroke thickness.
It performs best in display settings such as headlines, posters, branding marks, packaging callouts, and signage where a strong, legible silhouette is needed. In longer passages, its dense color and tight counters suggest using larger sizes and generous line spacing for comfort.
The overall tone is confident and forceful, with a utilitarian, workmanlike feel that also nods to classic varsity and signage aesthetics. Its chunky proportions and strong slabs give it a grounded, no-nonsense voice suited to attention-grabbing headlines and labels.
The design appears intended to deliver maximum impact with a straightforward, durable slab-serif structure—prioritizing visibility, firmness, and a classic, sign-painter/print-poster sensibility over delicacy or refinement.
The square, flat finishing on many terminals and the broad slabs create a strong horizontal presence, helping lines of text feel anchored and stable. The design’s compact counters and high ink coverage make it most impactful when used with ample size and breathing room.