Slab Square Toma 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Faraon' by Latinotype and 'TheSerif' by LucasFonts (names referenced only for comparison).
Keywords: sports branding, headlines, posters, packaging, signage, sporty, retro, assertive, industrial, rugged, impact, emphasis, motion, sturdiness, retro flavor, blocky, bracketed, angled, compact, punchy.
A heavy, forward-leaning slab serif with compact, blocky proportions and a pronounced italic slant. Strokes stay largely monoline, with broad, squared-off slabs that read as sturdy and mechanical; joins and inner counters are tight, giving the letters a dense, high-impact color. Curves are firm rather than delicate, and many terminals end in flattened, chunky shapes that keep the rhythm strong across both capitals and lowercase. Numerals match the same robust, slightly condensed feel, maintaining a consistent, poster-ready texture.
Best suited to display roles where impact matters: sports branding, team or event graphics, bold editorial headlines, posters, and product packaging. It can also work for short, emphatic callouts in signage or UI marketing panels where a strong, condensed-leaning italic voice is desirable.
The overall tone is bold and energetic, with a distinctly athletic and workmanlike presence. Its italic slant and chunky slabs suggest motion and emphasis, evoking vintage sports lettering and utilitarian print aesthetics.
The design appears intended to deliver a forceful, attention-grabbing italic slab voice—combining sturdy, squared slabs with tight, compact forms to create a dynamic, vintage-leaning display texture.
The face maintains a consistent dark typographic color in text settings, with short extenders and relatively compact counters that help it hold together at display sizes. The italic angle is steady across the set, and the slabs remain visually dominant, contributing to a confident, stamped-on look.