Slab Contrasted Ulsa 4 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry, 'Cassia' by Hoftype, and 'Foundry Origin' by The Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, retro, collegiate, impact, authority, readability, heritage, slab-serif, bracketed, chunky, robust, compact counters.
A robust slab-serif with heavy, squared serifs and subtly bracketed joins that soften the transitions into stems. Strokes show noticeable but not extreme modulation, with strong verticals and slightly lighter connecting strokes that keep forms crisp at display sizes. Proportions are broad and steady, with large, open capitals and round letters built on clear geometric bowls; terminals are blunt and horizontal, reinforcing a blocky, grounded texture. Lowercase forms are sturdy and readable, with a single-storey a and g and compact internal counters that emphasize weight and density.
This font is well suited to headlines, subheads, and short blocks of text where a strong typographic anchor is needed. Its slab structure and clear silhouettes work well for branding and packaging, as well as editorial layouts that want a bold, classic voice with solid readability at larger sizes.
The overall tone is assertive and dependable, balancing an old-school, print-forward presence with a clean, contemporary firmness. It conveys authority and clarity, making text feel editorial and slightly nostalgic without becoming decorative.
The design appears intended to deliver a powerful slab-serif feel that reads as traditional and trustworthy while remaining clean and highly legible. Its weighty serifs and controlled contrast suggest a focus on impactful display typography that still performs in prominent text settings.
The numerals share the same heavy, squared construction and read well in isolation, supporting a uniform, poster-friendly rhythm. In the sample text, the dense color and pronounced serifs create strong word shapes and a confident typographic voice, best suited to larger settings where the details and spacing can breathe.