Sans Other Ismul 9 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: posters, packaging, children’s, headlines, branding, playful, quirky, handmade, casual, friendly, human warmth, casual tone, playful display, hand-drawn look, rounded, bouncy, irregular, chunky, soft-edged.
A compact, sans-based design with rounded terminals and subtly uneven stroke behavior that reads as hand-drawn rather than mechanically constructed. The letterforms keep generally simple, closed shapes, but the curves and joins wobble slightly and the verticals lean or bulge in places, creating a lively rhythm. Counters are open and fairly generous for the width, and many glyphs show gently squashed or inflated bowls and shoulders. Numerals follow the same informal geometry, with soft corners and a slightly comic, cut-paper feel.
This font is well suited for short-to-medium display settings such as posters, playful branding, product packaging, and kid-oriented or casual editorial headers. It can also work for quotes or callouts where a friendly, informal voice is desired, especially at sizes large enough to let the intentional wobble read clearly.
The overall tone is lighthearted and approachable, with a cheeky, DIY energy. Its irregularities add warmth and personality, suggesting a human touch and a relaxed, conversational voice rather than corporate neutrality.
The design appears intended to offer an expressive sans alternative that feels handmade and characterful, preserving straightforward readability while adding a distinctive, slightly off-kilter charm for light, informal communication.
The texture becomes more apparent in longer text, where small variations in curvature and terminal angles create a buoyant baseline rhythm. Round characters (like O/Q and 8/9) feel especially rubbery, while straight-sided letters retain a softened, non-technical presence.