Sans Normal Vulir 7 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Between Century' by Adam Fathony, 'Aspira' by Durotype, and 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, approachable, clean, playful, approachability, readability, modern utility, friendly branding, rounded, soft, geometric, open apertures, rounded terminals.
This typeface is a rounded sans with smooth, monoline strokes and generously softened corners throughout. Curves are built from near-circular bowls and broad arcs, while joins and terminals resolve into rounded ends rather than sharp cuts, giving the letterforms a cohesive, cushioned silhouette. Proportions lean toward wide, open counters with clear interior space, and the overall rhythm is even and steady, supporting consistent texture across words and lines.
It suits interface copy and product UI where clarity and a gentle voice are desired, as well as branding systems that benefit from a warm, modern sans. The rounded forms also work well for packaging, wayfinding, and headline settings where a friendly, accessible impression is important.
The rounded construction and soft terminals create an approachable, friendly tone that feels contemporary and informal without becoming gimmicky. It reads as upbeat and welcoming, making the text feel less stern than a hard-edged grotesk while staying clean and straightforward.
The design appears intended to combine the neutrality and practicality of a sans with softened geometry for a more human, welcoming feel. Its consistent stroke treatment and open counters suggest a focus on everyday readability while projecting a contemporary, approachable personality.
Uppercase forms maintain simple, geometric structure with softened corners, while the lowercase mirrors that roundness with clear, open shapes and unobtrusive detailing. Numerals follow the same rounded logic, with smooth curves and balanced spacing that keeps them legible in running text.