Sans Normal Atloh 3 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui, branding, headlines, signage, editorial, clean, friendly, modern, approachable, airy, clarity, neutrality, modernity, approachability, versatility, rounded, open, monoline, geometric, soft.
A clean sans with rounded, geometric construction and an even, monoline stroke. Curves are smooth and fairly circular, counters are open, and joins are calm rather than sharp. Proportions feel slightly expanded with generous spacing, and the overall rhythm stays consistent across uppercase, lowercase, and numerals. Terminals are mostly straight or gently rounded, producing a tidy, contemporary texture in running text.
It suits interface typography, dashboards, and product UI where a clean, open texture supports quick scanning. The slightly expanded feel and rounded forms also work well for branding, packaging, and signage that needs to read as contemporary and welcoming. In editorial or marketing layouts, it performs nicely for headlines and short paragraphs where a smooth, geometric sans is desired.
The tone is modern and approachable, with a light, uncluttered presence that reads as calm and friendly. Its rounded geometry softens the voice without becoming playful or quirky, keeping it suitable for straightforward, contemporary communication.
The design appears intended as a versatile, contemporary sans that prioritizes clarity and a gentle, rounded presence. Its consistent stroke and circular construction suggest an aim for neutral readability with a modern, human-friendly tone.
The uppercase forms look simple and stable, while the lowercase maintains clarity with open apertures and uncomplicated shapes. Numerals follow the same smooth, geometric logic, helping the font feel coherent in mixed alphanumeric settings.