Sans Normal Amgef 13 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Helvetica Now' by Monotype, 'Goga' by Narrow Type, and 'SFT Schrifted Sans' by Schrifteria Foundry (names referenced only for comparison).
Keywords: ui text, product design, editorial, signage, presentations, modern, neutral, clean, friendly, functional, versatility, legibility, clarity, system design, neutrality, geometric, rounded, even, open, crisp.
A clean sans serif with predominantly geometric construction and smoothly rounded curves. Strokes are uniform and sturdy, with straight-sided verticals and broadly circular bowls, giving the letterforms a stable, even rhythm. Terminals are clean and blunt, counters are open, and spacing reads balanced, supporting clear word shapes in running text. Numerals follow the same simple, contemporary logic with consistent proportions and straightforward geometry.
Well-suited for interface copy, product and brand systems, and general-purpose editorial design where clarity and consistency are priorities. It also fits signage and wayfinding, dashboards, and presentation typography, performing reliably at a range of sizes thanks to its open counters and steady stroke weight.
The overall tone is modern and neutral, with a mild friendliness coming from the rounded forms and open counters. It feels straightforward and dependable rather than expressive, projecting clarity and calm in both headlines and text. The simplicity and consistency suggest a contemporary, UI-leaning sensibility without becoming cold or sterile.
The design appears intended as a versatile, contemporary sans for everyday communication—prioritizing legibility, even texture, and a restrained, geometric personality. Its consistent shapes and clean terminals suggest an aim for broad usability across digital and print contexts without strong stylistic bias.
Round characters like O/C/G and the lowercase bowls show smooth curvature with minimal modulation, while joins and diagonals stay crisp for a tidy, digital-ready look. The lowercase maintains clear differentiation between similar shapes, and the punctuation in the sample appears unobtrusive, keeping attention on the content.