Sans Normal Abmot 2 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra and 'Panton' by Fontfabric (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, short copy, clean, modern, friendly, dynamic, neutral, emphasis, legibility, modern utility, friendly clarity, humanist, oblique, open apertures, soft curves, even rhythm.
This typeface is an italic (oblique) sans with smooth, rounded stroke terminals and an even, low-contrast texture. Letterforms lean consistently to the right with clean, continuous curves and straightforward construction. Capitals are relatively simple and geometric in their bowls (C, O, Q), while diagonals and joins (K, M, N, V, W) stay crisp without becoming sharp. Lowercase forms are compact and tidy, with a single-storey a and g, a gently hooked f, and a descender on y that curves softly. Figures are clear and fairly neutral, with rounded forms in 0, 3, 8, and 9 and a simple, open 4.
It works well anywhere a clean italic voice is needed: interface labels, product branding, packaging, and editorial sidebars. The steady slant and open forms make it suitable for emphasis within sans-serif typography systems, as well as for compact headlines and short to medium-length text.
The overall tone feels contemporary and approachable, with a calm, utilitarian clarity softened by rounded shapes. The steady slant adds motion and emphasis without becoming expressive or calligraphic, giving it a professional but friendly presence.
The design appears intended as a practical, modern italic sans that prioritizes clarity and even color while remaining personable through rounded terminals and open shaping. It aims to provide emphasis and forward motion without sacrificing legibility or neutrality.
Counters and apertures remain open at text sizes, helping maintain readability in continuous copy. The italic angle is moderate and consistent across uppercase, lowercase, and numerals, producing a cohesive rhythm in lines of text.