Sans Normal Apkim 14 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype and 'Fieldwork' and 'Mundial' by TipoType (names referenced only for comparison).
Keywords: ui text, product design, signage, branding, editorial, modern, friendly, clean, neutral, approachable, everyday legibility, modern branding, interface clarity, neutral tone, geometric warmth, rounded, open apertures, large counters, even rhythm, geometric.
A clean sans with rounded, geometric construction and softly finished terminals. Curves are smooth and near-circular with generous counters, while straight strokes keep a steady, even color across lines of text. Uppercase forms feel broad and stable, and the lowercase maintains a straightforward, readable structure with open apertures and simple joins. Numerals follow the same rounded logic, with clear differentiation and consistent stroke behavior.
This font works well for UI copy, product pages, and dashboards where a calm, even texture supports long reading. Its rounded, open shapes also suit wayfinding and signage, and it can serve as a contemporary brand sans for identity systems that prioritize clarity and approachability.
The overall tone is modern and approachable, balancing a neutral voice with a subtle friendliness from its rounded geometry. It reads as contemporary and dependable rather than expressive, making it suitable for interfaces and brand systems that want clarity without sharpness.
The design appears intended to provide a versatile, contemporary sans with rounded geometric forms and an even typographic color. It aims for strong legibility and a neutral, friendly presence that can scale from text to headlines without changing character.
Round characters like C, G, O, Q and e show smooth, continuous curves and roomy interiors, helping legibility at display and text sizes. Diacritics and other extended features are not shown; the description reflects only the visible A–Z, a–z, and 0–9 set and the sample text.