Script Immav 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: headlines, packaging, posters, quotes, greeting cards, playful, informal, lively, friendly, casual, handmade feel, casual charm, expressive display, friendly tone, brushy, calligraphic, tapered, loopy, bouncy.
A lively brush-script with a rightward slant and visibly tapered strokes that mimic pressure from a pointed or flexible tool. Letterforms are compact and slightly condensed, with rounded bowls, occasional looped joins, and softly flared entry/exit strokes. Stroke edges feel organic and hand-drawn rather than geometric, and the rhythm is bouncy, with small baseline irregularities and varied letter widths that keep the texture animated.
Works best for short, attention-grabbing text such as headlines, titles, pull quotes, and packaging accents where a handmade voice is desired. It can also suit invitations, greeting cards, and casual branding elements, especially when set with generous spacing and kept at display sizes for clarity.
The overall tone is warm and personable, leaning playful and spontaneous rather than formal. Its brushy movement and loopy shapes give it a conversational, handcrafted feel that reads as upbeat and approachable.
Likely drawn to capture a quick, brush-written look that feels personal and energetic, balancing legibility with expressive terminals and gentle flourishes. The design prioritizes a natural handwritten rhythm and a friendly, contemporary script impression.
Caps have a simplified, sign-like presence with occasional flourish on terminals, while lowercase forms carry most of the cursive character. Numerals follow the same brush logic with rounded, slightly quirky shapes that match the informal texture of the letters.