Sans Normal Vukun 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Geometris Round' by NicolassFonts, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, approachable, soft, modern, approachability, display impact, simplicity, modernity, rounded, chunky, geometric, monoline, compact.
A heavy, rounded sans with soft terminals and broadly geometric construction. Strokes read as monoline with smooth curves and minimal modulation, giving letters a solid, even color on the page. Counters are generally open and round (notably in O, D, P, and 8), while joins and corners are consistently eased rather than sharp. Proportions feel compact and sturdy, with short-ish ascenders/descenders and generous interior curves that keep shapes legible at display sizes.
Best suited to short-to-medium display text where its rounded mass and even color can work as a visual anchor—headlines, poster copy, brand marks, packaging callouts, and friendly wayfinding. It can also work for UI labels or buttons when a soft, approachable tone is desired, especially at larger sizes.
The overall tone is warm and upbeat, combining a confident weight with gentle, rounded shaping. It feels informal and inviting rather than technical, with a slightly bouncy rhythm that suits cheerful or kid-friendly messaging while still reading as contemporary.
The design appears intended to deliver a modern, friendly sans voice by pairing geometric skeletons with generously rounded terminals and consistent stroke weight. It prioritizes clear silhouettes and a smooth, welcoming texture for attention-grabbing display settings.
The lowercase shows a single-storey a and g, reinforcing an informal, modern voice. Numerals are rounded and substantial, with the 2 and 3 showing soft, bulb-like curves; the 1 is a simple vertical form. The capitals maintain consistent width-to-height relationships, and the design’s softened corners help prevent harshness in dense headlines.