Sans Normal Vulab 7 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Aspira' by Durotype, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'June Pro' by Schriftlabor, 'Devina Rodent' by UICreative, and 'Cielo' and 'Oslo' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, modern, approachable, confident, clean, clarity, warmth, impact, versatility, brand voice, rounded, soft corners, geometric, smooth, robust.
This typeface is a sturdy sans with rounded, gently softened terminals and broadly even stroke weight. Curves are full and circular, with wide bowls and open counters that keep letters from clogging at heavier sizes. Proportions feel slightly compact in the lowercase with a clear, straightforward construction, while caps are broad and stable. Numerals match the letterforms with simple, rounded shapes and consistent weight, creating an overall even texture in lines of text.
It performs best in display roles such as headlines, posters, brand marks, packaging, and short UI or signage strings where the bold, rounded shapes can carry personality and remain legible. In paragraphs, it creates a strong, dark texture that suits emphasis-heavy layouts, callouts, and marketing copy.
The overall tone is friendly and contemporary, projecting clarity without feeling sterile. Rounded details give it a welcoming, informal edge, while the solid weight reads as confident and direct. It feels well-suited to communication that aims to be accessible and energetic rather than formal or austere.
The design intention appears to be a versatile, high-impact sans that stays readable while adding warmth through rounded geometry. It prioritizes strong silhouettes, open counters, and consistent stroke behavior to deliver a dependable voice for contemporary visual identity and attention-grabbing typography.
The design maintains a consistent rhythm across mixed-case text, with smooth joins and minimal quirks. Distinctive round forms (notably in O/C/G and the lowercase bowls) reinforce a cohesive geometric voice, and the punctuation and spacing shown in the sample text support dense, high-impact setting.