Sans Normal Abgam 3 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Innova' by Durotype, 'Cabrion' by Lafontype, 'Lota Grotesque One' by Latinotype, 'Lota Grotesque' by Los Andes, 'Reyhan' by Plantype, and 'PTL Spekta' by ProtoType (names referenced only for comparison).
Keywords: ui labels, editorial design, branding, posters, presentations, modern, clean, dynamic, neutral, editorial, clarity, modernity, emphasis, versatility, momentum, humanist, oblique, rounded, open, airy.
A clean oblique sans with smooth, rounded curves and a lightly humanist skeleton. Strokes are even and low-contrast, with open apertures and soft terminals that keep counters clear. Proportions feel balanced with a moderate x-height, generous spacing, and a steady rhythm that stays legible as letters lean forward. Numerals and capitals share the same calm geometry, combining round forms with straightforward joins for a tidy, contemporary texture.
Works well for interface labels, product pages, and dashboards where an oblique sans can add emphasis while remaining readable. It also fits editorial layouts, posters, and brand systems that want a clean, contemporary voice with a sense of momentum.
The overall tone is modern and direct, with an energetic forward slant that reads as active rather than decorative. It feels professional and editorial, suitable for designs that want motion and clarity without looking rigid or overly technical.
Likely designed as a versatile oblique companion for modern sans typography: clear in continuous text, confident in headings, and neutral enough to support a wide range of visual identities while adding subtle dynamism.
Round letters (like O/C/G) show smooth, nearly elliptical construction, while diagonals (V/W/X/Y) stay crisp and consistent in angle. The italic/oblique treatment is uniform across cases, creating a cohesive slanted texture in paragraphs and headlines alike.