Sans Normal Egmub 3 is a light, normal width, low contrast, italic, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Frutiger', 'Neue Frutiger', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype; and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, infographics, clean, modern, neutral, sleek, efficient, clarity, versatility, emphasis, contemporary tone, monolinear, slanted, open counters, rounded terminals, airy spacing.
A slanted, monolinear sans with smooth, rounded curves and gently tapered joins. The letterforms favor open apertures and generous counters, giving the set an airy rhythm in both display and text. Strokes maintain an even thickness with soft, rounded terminals, while diagonals and bowls keep a consistent forward lean that reads as controlled rather than cursive. Figures and capitals follow the same streamlined construction, with simple geometry and minimal ornamental detail.
This font suits interface and product text where a contemporary, unobtrusive italic is needed, as well as brand systems that want a sleek, modern accent. It also works well for editorial callouts, captions, and presentation typography, where the forward slant can provide emphasis while maintaining legibility.
The overall tone is clean and contemporary, projecting a calm, straightforward voice. Its slant adds a sense of motion and efficiency without feeling playful or decorative, keeping the impression professional and restrained.
The design appears intended as a versatile italic sans for everyday typography, balancing geometric clarity with slightly softened shapes for comfortable reading. Its consistent construction suggests an emphasis on neutrality, legibility, and a polished contemporary texture.
In text settings, the spacing and open shapes help preserve clarity, and the consistent slant creates a cohesive texture across lines. The design leans on rounded forms for warmth, but keeps edges and proportions disciplined for a tidy, utilitarian look.