Sans Normal Anduy 7 is a regular weight, normal width, low contrast, upright, short x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, quirky, warmth, approachability, informality, personality, legibility, rounded, soft, humanist, informal, clean.
A rounded, informal sans with soft curves and gently irregular, hand-drawn-like rhythm. Strokes are largely monolinear with subtly tapered joins and slightly wobbly verticals that keep the texture lively without becoming chaotic. Counters are open and generously rounded, while terminals tend toward softened ends rather than hard cuts. Proportions vary a bit from glyph to glyph, giving the face a natural, slightly organic color in text, and the figures follow the same rounded, sturdy construction for consistent emphasis alongside letters.
This font is well suited for branding systems that want an approachable voice, as well as packaging, posters, and other display-driven layouts where personality matters. It can also work for short UI labels, educational materials, and children’s or family-oriented media where a friendly, informal tone improves readability and mood.
The overall tone feels friendly and conversational, with a light, playful personality that reads as approachable rather than corporate. Its mild irregularity and rounded forms suggest warmth and informality, making it feel suitable for messaging that wants to be personable and upbeat.
The design appears intended to deliver a clean sans foundation with added warmth through rounded construction and subtle irregularity. It prioritizes a personable, contemporary feel that stays legible while projecting an informal, friendly character.
In text, the font creates an airy, easygoing rhythm with noticeable character in word shapes. The uppercase has a simple, bold presence, while the lowercase maintains a casual flow that emphasizes friendliness over strict geometric precision.