Sans Contrasted Ulza 3 is a very bold, wide, very high contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, industrial, retro, authoritative, sporty, poster-ready, impact, brand stamp, vintage utility, display clarity, squared, blocky, rounded corners, chamfered, compact counters.
A heavy, block-structured display face with broadly proportioned letterforms and a squared silhouette softened by rounded corners. Strokes alternate between very thick vertical masses and noticeably thinner connecting strokes, creating a punchy, contrasted rhythm while keeping an overall geometric, constructed feel. Terminals are mostly flat and abrupt, with occasional angled joins and wedge-like diagonals in letters such as K, V, W, X, and Y. Counters are compact and often rectangular, and the numerals match the same sturdy, squared construction for a consistent, sign-like texture in lines of text.
Best suited for headlines, posters, and branding that need a strong, durable voice—particularly sports identity, product packaging, labels, and signage. It can also work for short subheads or callouts where a compact, high-impact texture is desirable.
The tone is bold and assertive with a utilitarian, mechanical flavor—confident rather than delicate. Its squared forms and condensed internal space evoke vintage signage and athletic or industrial branding, giving headlines a rugged, no-nonsense presence.
The design appears intended to deliver maximum visual punch through a squared, engineered structure paired with dramatic thick–thin modulation. It aims to balance a tough, industrial silhouette with enough contrast and rounding to keep the forms lively and legible at display sizes.
In text, the dense color and tight counters build strong impact, while the thinner connectors add sparkle that keeps large sizes from feeling overly solid. The overall design reads best where its distinctive contrast and squared geometry can be appreciated, rather than at small sizes.