Sans Normal Wugim 5 is a bold, narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, kids, comics, playful, handmade, friendly, casual, quirky, approachability, handmade feel, playful display, informal branding, high impact, rounded, chunky, organic, irregular, cartoonish.
A chunky, rounded sans with an intentionally uneven, hand-cut feel. Strokes are thick and monolinear overall, with softly blunted terminals and subtly wobbly curves that keep the texture lively. Counters are generous and mostly open, while joins and corners tend to be slightly softened rather than crisp, giving letters a tactile, cut-paper look. Proportions run compact, with modest ascenders and descenders and a rhythm that varies slightly from glyph to glyph, reinforcing the handmade character.
Best suited to display sizes where its chunky shapes and lively irregularities can be appreciated—posters, headlines, social graphics, playful packaging, and children’s or hobby-oriented materials. It can also work for short UI labels or callouts when a friendly, informal voice is desired, but the strong texture may be distracting in long body text.
The tone is warm, informal, and a bit mischievous—more craft-table than corporate. Its irregularities read as human and approachable, suggesting humor and spontaneity rather than precision or restraint.
The design appears intended to mimic a hand-drawn or hand-cut marker look while staying clearly legible, prioritizing personality and warmth over geometric consistency. It aims to deliver a bold, friendly voice for branding and display typography where a human, crafted impression is an asset.
Uppercase forms stay simple and readable, while lowercase has a more casual, drawn quality that pairs well with the rounded figures. The numerals match the same soft, weighty construction, making the set feel consistent in headlines and short phrases.